One of the great things about our line of work is that we get to write copy for all kinds of businesses - people we never would have interacted with in the ordinary course of our lives.
Aimee (Hello Yes Coaching) was one of our earliest clients, and what she does for a living is totally intriguing! Aimee's a life coach - specifically, an intuition and embodiment coach who also facilitates Equine Assisted Learning. Not sure what all that is? We weren't either, but now we love her work. Read on for Aimee's story AND a special exclusive offer if you mention us to her.
A lot of us aren't familiar with terms like 'intuition and embodiment coach' and 'equine assisted learning'. So can you give us a brief rundown of what exactly you do with your clients?
For me intuition and embodiment are about connecting in with ourselves. It’s about listening to that gut feeling or ‘inner knowing’ even if it doesn’t make sense! Embodiment is really paying attention to what is going on emotionally and physically in our bodies.
There is a lot of power in noticing, naming and welcoming our feelings. I think a lot of people are really disconnected from what is actually going on for them or what their inner voice is trying to tell them. So what I do with my clients is to firstly help them to become more aware and help to uncover what’s holding them back from doing something they are passionate about.
Equine Assisted Learning is working with the horse to develop emotional intelligence, leadership and awareness. Horses live in awareness and embodiment, so they model a healthy way of being for us.
You’ve loved horses since you were a little girl, right? Tell us about your experience with horses growing up and what led to you bringing them into your coaching practice.
I have always had a love and connection with horses. I learnt to ride from a young age, but I didn’t grow up in a horsey family. So it took many years of asking (begging!!) until I got my own.
I didn’t know about Equine Assisted Learning until I saw a snippet of it on a documentary. That’s when I started to think about all the things I had learnt from being around horses. Once I found life coaching I knew I’d found what I was meant to be doing.
What I love most is that because they are so fantastic at reading body language and energy, they can really give you unique feedback without judgment in a session. Each session I’m amazed at what the horses bring to it. It’s really powerful.
Soooo, if somebody were to come to you as a coaching client - what does your process look like and what can they expect?
Well the first thing I do is send a client a questionnaire to fill out and send back to me. This helps me get a clearer idea about them and what they are wanting to achieve. Then we have a short chat over Skype to dive a little deeper and to see if we are going to be a good match.
What you can expect is a huge amount of support, accountability and a little gentle butt kicking when needed. I’m a big believer that we already have the answers within us, but having someone to help you see it differently can be a powerful way to change your perspective.
Tell us about the type of work where you feel like you’re really in your zone of awesome. Can you think of a favourite client you’ve had recently, or something you worked through with a client that made you really happy?
I love helping women see that whatever they are trying to achieve or be is really not as far off or unachievable as they think. Often we have this idea that we will do this thing when we have more time, money etc etc or we are too busy comparing ourselves to others to see all of the amazing things we are doing already. I love helping discover what the blocks and excuse they have given themselves are, figuring out what is just fear and finding a new way of thinking.
What are some of your personal values and personality traits, that are reflected in your work and the way you do business?
I’m a pretty grounded, no BS kind of person but who still enjoys having a laugh and I think this is reflected in my brand. I try to be as authentic as I can and only do things that are aligned with my business and myself. I really believe that by shining as brightly as possible that we can help others to do the same and that we rise by lifiting others, so I love supporting other coaches and local businesses as well as my clients.
Did working with us as copywriters impact the way you thought about yourself and your business? Talk us through what it was like to reflect on your own story.
Absolutely!! I remember reading it back and thinking “Who is this person?” but in a good way! It can be hard to see your value or the things that make you, well, you. Going into it, I wasn’t sure I would have enough to say or to come across the way I wanted to, but it gave me a chance to reflect on all that I could offer and how far I’d come. It was really interesting seeing it from some one else’s point of view.
What's the hardest thing, and what's the most rewarding thing, about having your own small business?
The hardest thing? Showing up every day in your business and putting yourself out there. It can be really scary and no one can do it for you. There is no overnight success. Just little steps forward.
The most rewarding is being able to share something I’m so passionate about and really do it on my terms. I love the connections I get to make and people that I get to work with.
For other people who are starting a small business venture of their own, what are the best resources or networks you’ve come across for education and support? Hit us with your recommendations for websites, Facebook groups you love to hang out in or anything else you’d love people to have their ears and eyes on.
I think starting out small and investing wisely is probably the best way to start. You don’t need a super expensive website or anything like that. I like Squarespace, but of course there is Wordpress too. I do recommend getting some good professional photos for your website, they don’t need to be expensive either, but definitely worth the investment.
I loved working with We Write You!! A great copywriter can make such a difference! (Editor's note - we didn't even tell her to say that.)
For those looking to become life coaches I really can’t recommend Beautiful You Coaching Academy enough! Not only a wonderful course, but the community is amazing.
Julie Parker (founder of BYCA) has an amazing podcast called the Priestess Podcast, for those looking to dive a little deeper into the divine Feminine.
I love Solopreuner Society Community. It has a great vibe and lots of support for women in business. Amy Mackenzie from Designing Her Life is the head of it and she really is amazing. Jade Mckenzie of Event Head is your go-to girl for events and she has a lot of free resources available too.
What’s one thing you do regularly that makes you feel like ‘you’?
Ooh….a good glass of bubbly! LOL. Taking the time for a little self care and a meditation. Anything that grounds me back into my body and out of my head. When all else fails, DANCE!
Right now Aimee is offering an Introduction to Life Coaching package at just $180 per month! It includes a questionnaire and a free 30-minute consultation to see if you and Aimee are a good fit, then 4 coaching sessions (2 per month). Just email Aimee (firstname.lastname@example.org) with 'wewriteyouoffer' in the subject line. (Note: we're not affiliated with this offer or with Aimee in any way; we just like her.)
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