When we first started in business and blogging, we were totally confused by the buzz around social media for small businesses. What’s a hootsuite? Should we be tweeting? Isn’t Snapchat something post-millennials use for sexting? How do you even Pinterest?
We kept hearing that we should be on social media if we were serious about self-promotion, but we didn’t understand which tools we should be using or how to wield them for maximum effectiveness. The only thing that felt certain was that we were never doing enough.
The thing is, once we’d calmed down and become a little more savvy, we realised that not all social media platforms are created equal. Each platform has different user demographics and enjoys a different type of engagement - and you don’t actually have to use them all. We’re big believers in simplicity in business, so we don’t want you to bother with social media platforms that aren’t right for you, or don’t bring you enough business to be worth the time it takes to post and interact on the platform.
Here’s our take on the three most effective social media platforms for small businesses - Facebook, Instagram and Pinterest. (That’s right, Pinterest.) If you’ve been wondering which ones you should bother with, check out what we have to say below. And if you’re wondering about a platform that isn’t mentioned here, ask us about it in the comments
This week we’re away on a writing retreat. By which we DO NOT mean, “we’re on a corporate weekend away with a bunch of strangers wearing name tags and doing team mindset exercises”. Nor do we mean, “we paid thousands of dollars to stay in treehouse cabins and do early morning aerial yoga and guided writing sessions” (although that does sound kind of awesome).
No - the retreat we’re on is entirely our own creation. Well, to give credit where credit is due, it was largely organised by our friend Milika, but the point is that this is a handcrafted, DIY-type deal, not a mail order writing retreat in a box.
We’ve taken 5 days out of normal life to get away from home, get rested, and plan for the next phase of our business without distractions - all in the company of our favourite people, with exactly the things we want to eat and drink and a daily timetable that includes all the things we want to do, and nothing we don’t. Does that sound like something you'd want to do? Well, you can!
Your brand story is your best friend—the business partner who draws customers and clients to you like seagulls to hot chips.
We talk about brand stories all the time, because they’re at the core of our business. So we thought we’d spend a few blog posts talking you through what brand stories are, why they're important to your business, and how to go about creating and communicating your brand story.
If that sounds boring, then you’re in for a treat. I’ll include diagrams that are so bad they’re good, and before you know it, your brand story will be boosting your business.
So… what’s a brand story?
So - you have a super exciting, awesome new business venture to get off the ground, and you're thinking about hiring a copywriter. (Well, okay then - hit us up!)
If you're new to business, you might not be sure if you're ready to involve other humans in your idea, and hand over actual money and whatnot. We get it. Investing in a creative professional - whether it's a writer, designer, website geek, stylist or whatever - might be a daunting move when you're just starting out. You might be inexperienced with this kind of thing. Cash is possibly tight.
If a pro is asking you to throw them upwards of a hundred or a thousand dollars or more, how can you be sure you're wringing the best possible value out of what you paid for?
And if you're just starting out, how do you know when it's time to hire a pro to help?
The mobile office is a reality for us, and our favourite place to work is in a cafe. It’s not easy to find a cafe that’s great for work, though - ideally it will be low-noise, temperature controlled, equipped with wifi and power points, have comfortable seating with space for a laptop on the table, and the coffee has to be on point.
If that sounds like a lot to ask, it is - but we’ve done the legwork and discovered the best cafe spots for getting work done in Brisbane.
We Write You Blog
Small biz tips, free resources and real-life stories from us and other creative entrepreneurs.
Fears that Hold You Back in Business: "I am not enough"
Which Social Media Platforms Should You Bother With?
Businesses We Love: Encore Admin Consulting
How to design your own business/writing retreat!
How to Write Like a Person