There are a few things that set We Write You apart from other copywriters we’ve encountered - the way we conduct meetings over bars instead of boardroom tables, Kamina’s penchant for double denim and Mick’s addiction to making puns.
But the main thing that makes the We Write You experience so special is that the way we write for you is driven by our desire to give you permission to be yourself, in life and in business.
We’ll say it again. The number one value that drives We Write You is the desire to give our clients permission to be themselves.
Your brand story is your best friend—the business partner who draws customers and clients to you like seagulls to hot chips.
We talk about brand stories all the time, because they’re at the core of our business. So we thought we’d spend a few blog posts talking you through what brand stories are, why they're important to your business, and how to go about creating and communicating your brand story.
If that sounds boring, then you’re in for a treat. I’ll include diagrams that are so bad they’re good, and before you know it, your brand story will be boosting your business.
So… what’s a brand story?
So - you have a super exciting, awesome new business venture to get off the ground, and you're thinking about hiring a copywriter. (Well, okay then - hit us up!)
If you're new to business, you might not be sure if you're ready to involve other humans in your idea, and hand over actual money and whatnot. We get it. Investing in a creative professional - whether it's a writer, designer, website geek, stylist or whatever - might be a daunting move when you're just starting out. You might be inexperienced with this kind of thing. Cash is possibly tight.
If a pro is asking you to throw them upwards of a hundred or a thousand dollars or more, how can you be sure you're wringing the best possible value out of what you paid for?
And if you're just starting out, how do you know when it's time to hire a pro to help?
We Write You Blog
Small biz tips, free resources and real-life stories from us and other creative entrepreneurs.
Fears that Hold You Back in Business: "I am not enough"
Which Social Media Platforms Should You Bother With?
Businesses We Love: Encore Admin Consulting
How to design your own business/writing retreat!
How to Write Like a Person