There are a few things that set We Write You apart from other copywriters we’ve encountered - the way we conduct meetings over bars instead of boardroom tables, Kamina’s penchant for double denim and Mick’s addiction to making puns.
But the main thing that makes the We Write You experience so special is that the way we write for you is driven by our desire to give you permission to be yourself, in life and in business.
We’ll say it again. The number one value that drives We Write You is the desire to give our clients permission to be themselves.
Suspend disbelief for a moment, and read this (if you can get through it):
‘Founded in 1987, we are the leading providers of services in our industry and complete all work to the highest standard as we ensure that our clients and their clients alike are highly satisfied and impressed with our services above and beyond their expectations. Our company core qualities of integrity, community-mindedness and fiscal responsibility ensure that we are best placed to provide a service that is on time and with the minimum of disruption to your business activities. "You can't beat authentic genuine expertise.”'
Okay, I just made that paragraph up out of my head. Ish. It is potentially based on actual copy that I've had the misfortune to interact with. I refuse to name names.
Unfortunately, 90% of business copy reads like this. To be blunt: it sucks.
Copy can suck for all kinds of reasons. Often it's long-winded or unclear. Typically there are errors of grammar, spelling and sentence structure. Maybe it doesn't really state what the business does, or pitch any benefits to the reader.
But, most of the time, copy sucks for one main reason: it just doesn't sound like a person wrote it.
We Write You Blog
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