Our business is all about finding out who YOU are, and writing content that's perfect for you. On the flipside, we thought we'd share a bit about who WE are. You deserve to know who's writing your copy!
To this end, we decided to interview each other. Here Kamina asks Mick 10 questions, and he manages to get the word 'puppy' into three of his answers.
K: Tell us your five favourite things in the world. First five that come into your head, go.
M: Hot chips. Craft beer. Bread. Smoky scotch whisky. Coffee. Puppies.
I know that’s six, but I don’t care. I want them all!
K: When you were a kid what did you want to be when you grew up?
M: At 6 years old, I decided that I wouldn’t wait until I was old to retire; I’d retire when I was 20 so I could “still play with my toys”.
Between about 6 and 12, I wanted to be an entomologist. I was the kid who’d spend ages just following bugs around and watching them, or sitting down and playing with grasshoppers when I was meant to be fielding in a game of cricket. I figured that was basically what an entomologist did.
From about 13 onwards, my dream was to be a novelist. I still want to be that when I grow up.
K: When I first met you, you were writing an epic fantasy novel that you’d been working on all through high school. Do you remember the first thing you ever wrote? Tell us about your early writing projects.
M: Hmmm… I wrote some pretty sweet Pokemon fan fiction when I was 11. It had intertwining side plots and everything!
I loved short stories that had a twist at the end, so I wrote a lot of those. (I tried not to use “Then he woke up and realised it was all a dream,” but honestly, mine probably weren’t a lot better.)
I wrote a lot of poems, song lyrics, short stories… anything I could knock off in one sitting, or a couple of days at most. Longer projects seemed to lose out to my laziness and easily-distracted nature. (Doesn’t bode well for a budding novelist, does it?)
K: Describe your dream day.
M: Binge watching an addictive TV show while eating chips, drinking beer, and patting a puppy is an amazing combo. Did it last week.
K: Unlike me (offspring of South Australians, had a funny posh accent until I was ten) you’re a second-generation Queenslander. What’s your favourite thing about Brisbane?
M: Brisbane’s always been known (and teased) as being a ‘big country town’. In the last 15-20 years, it’s gotten a lot bigger, and in the last 10 years, a lot cooler. It’s managed to hang onto the best parts of being a big country town (always bump into friends around town; always find weird connections between people you know; people are less stressed and rush-y than in many cities), while getting awesome culturally—secret laneway bars, hipster coffee shops, craft beer breweries, booming art and music scene. It’s better than most other cities now.
K: For you, what’s the hardest thing about being in small business?
M: Being self-motivated. It’s never been my strong suit. As you might have picked up, I’m not a very ambitious person. When I’m passionate about something, I get completely absorbed and work my butt off. But when I don’t feel like doing something, I get all lazy and procrastinate-y and whiney. Seriously, I don’t know how you work with me.
I’m also terrible at admin. Extraordinarily glad that you’re good at it, and for some crazy reason, you enjoy it!
K: Who’s your dream copywriting client?
M: Craft beer is one of my favourite hobbies. I love drinking it, talking about it, writing about it (schoonerversity.com)… I was even a sales rep for a craft beer company for a while. Sitting down with craft beer people to talk about their business, their passion, and of course, beer itself, is one of the best things that can happen for me as a writer.
So: a craft beer related business (brewery, bar, bottle shop, etc) is right up there as my dream client. Writing the copy for the Aether Brewing website was my favourite job so far, particularly as it included hanging out with Jimmy and Dave a lot (note: they’re legends).
K: How is your writing different to mine?
M: This is a ridiculously difficult question. But I’ll fumble for an answer.
I think my writing always stems from the mind of a fiction writer. My writing depends on story—images, scenarios, themes.
You write ideas clearly, leading the reader exactly where you want them to go, with well-crafted language and sentences. I write images that evoke ideas in the reader’s mind, in the same way that a simple sketch can flesh out into a portrait in the viewer’s mind.
If I can take my source material (whether it’s an idea in my mind, or my impression of a person’s/business’ personality) and describe a scenario in just a way that has your mind prickling with recognition, nostalgia, desire, or curiosity, then I’m satisfied.
I’m not sure I answered that very well. But I’ll just blame the question and move on.
K: If you weren’t a writer, but you could literally pick anything else to do with your life and be successful, what would you be?
M: A barista or bartender in a laid back small bar/cafe would be right up there. I genuinely enjoy making coffee and pouring/mixing drinks while chatting with people. I may not be a fan of the early mornings or late nights, or the cleaning, or the stress when it gets crazy busy… but when those things aren’t an issue, I really enjoy straightforward hospitality, and talking coffee/beer with people.
Also a puppy patter.
K: What’s the best thing and the worst thing about working with your wife?
M: Is this a trap? It feels like a trap.
Best thing: When we divvy up tasks and each play to our strengths, we are a force to be reckoned with. We complement each other so well, and I’m constantly impressed by your talent and determination. You’re great at the things I’m not great at, and together we move mountains.
Worst thing: When we work on the same task, we constantly point out how wrong the other person is, and think the other person is stupid. Then we get stressed and stop working for a while and remember why we usually divvy up tasks.
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